Naturally, websites aim for the top spot in the Search Engine Results Pages particularly for Google Results as it accompanies higher click through rate. This thing is unarguable and can be better proven by this study of Chitika on click through rates of each position on the first and second pages of a search. If you are struggling in your competition but have already managed to even rank to the second page of a particular search query, well I should say you are closer to having the edge over your competition and further efforts might just skyrocket you in the first page or better yet in the first place of SERP for a particular keyword. As for now, here’s another statistics from iAcquire in association with SurveyMonkey implying why you should just stay COOL while your site is resting in the second page of search engine results pages:
90% regularly check the second page
We always aim for the 1st page of SERP but it turned out that a large percentage of searchers still visit the second page. You can just then work out on some other factors so that you can be assured that you can get some clicks out from that 90% who visits the second page. This is a sort of good news if you are one of those stuck in the second page for a really hard competition.
Likelihood of visiting second page increases with age
This news is truly an advantage for certain industries. In an E-Commerce business for instance, buying decisions are usually made by adults like purchasing appliances and housewares or would-be parents scouring on cute baby items.
30% have college degree and 18% are men
Another helpful statistics especially if your website is targeting a specific market.
Second page visitors are more likely from the Middle Class
For websites who offer products and services, you might just acquire a solid sale if you can make those Middle Class members click on your site and hit your ‘Order Now’ button.
Given that you are one of those who own sites seemingly comfortable at the second page of search engine results pages, this finding is a lot of an encouragement while you are still extending your marketing efforts. Perhaps things you can do is to improve the content of such site so you can come up with an attention-grabbing headline and title while you properly optimize your site listing in the second page of SERP to increase the chances of acquiring clicks out from those 90%.