These days it is essential for anyone interested in creating web presence to know how to be an effective SEO writer. SEO or Search Engine Optimization consists of implementing key words or key phrases within your web content in order to obtain a higher rank in search engines.
If you’re not careful on how you implement these terms, your content could sound choppy or unnatural and lack in value, which is the most important aspect of creating stellar web content.
Research your Keywords first
The first step to effectively write SEO content will come down to how much research you invest. Many internet marketers even dedicate this keyword researching to certain elite group that only works and will only work on keyword researching. The keywords you choose should be terms that average people (not web experts) use to find certain content. For instance if you are writing on Hobby Supplies then you could consider implementing the following for your SEO term;
“Art materials” or “Sporting Goods” (whichever you wish to focus basing from your general category).
If this keyword phrase is one of the highest searched terms in its category with relatively unbeatable competition, then your job now will be to see which similar terms are being used regarding your searched term. Say “Art Materials”, then you may opt for “cheap artist paintbrushes” as long as it has considerable competition and commerciality along its relevancy to your searched term.
Creating Value: Write for humans
Don’t just write for the sake of writing. You need to truly think about what can be useful for people around the world. If you are going to write about “music” for instance it is essential to provide your readers with content they need. By supplying high value content that people can use, you ensure that the reader becomes a regular and in many cases even promote your website to the people in his or her networks. Value is the most important aspect in order to attract new users and to keep them there.
Planning your article
Now that you have all the keywords you wish to use in your article it comes down to actually writing the article itself. Many writers do great research in their SEO terms but fail miserably on this step.
If your article lacks value and is packed with SEO terms, you won’t be able to keep the reader engaged. He or she will soon realize that they are reading fluff and will look to another source, thereby rendering all your SEO research useless.
Before you actually start writing your article you’ll need to create a structure. A good idea is to create an outline (without thinking about the SEO terms) before writing the article. After you have written the article then you can go back and see where the SEO terms fit the best. And just don’t forget two important things: Integrate keyword and Keyword density.
Once you have finished the article you must proof read the work. Many times, writers forget to proof read their work, which affects the quality and value of their content. In order to create effective SEO content it is essential that you take the time to simply re-read your work. It can mean the difference between amateur content and professional content.
Following simple guidelines and putting some dedication is what brings success. The higher you aim in SERP, the higher you must intensify your dedications but the higher as well will be the triumph for your greater aims.